Sitemap - 2023 - Dave Wakeman's Business of Value

Happy New Year!!

Happy Holidays from Me to You!

Ready for 2024?!

70+% of American Marketers Have No Training!?

Can You Drop and Give Me 20?

2 Pieces I Wrote Recently...

5 Strategy Ideas Still On My Mind...

5 Ideas For You From My Appearance On "The Canadian SME" Podcast

Mark Ritson says, "American Marketing is Off the Boil". Is He Right?

The Questions That Drive Me To Think...

What Keeps You From Setting the Right Price?

What Stops You From Charging the Right Price?

My Greatest Marketing Mistake...

Pricing Lessons From "The Boss"!

Yo! Teach... Or, Can You Call Me, "Professor Dave?"

Some Notes From My Brand Management Class...

WTF?! Cirque du Soleil and Reinvention

5 Lessons We Can Learn From the Marketing of the Barbie Movie...

9 Ways Folks Are Challenged By Strategy

10 Questions To Guide Your Strategy...

7 Things to Consider When You Set Your Strategy...

7 Brand Management Tips for Folks in Professional Services

2 Peaks: Ticketmaster and UX + Branding by The Royal Opera...

2 Case Studies This Week

7 Strategy Questions to Guide Your Strategic Thinking!

Are You Targeting Correctly?

What do you need to know about "Price Framing"?

2 Ideas I was working on this week...

The Doom Loop of Discounting

A Better Way to Think About Innovation

Question: When Should You Compete on Price?

12 Ideas I've Been Thinking On...

Uncertainty Demands Strategy!

💄Glossier: Now at Sephora! Let's Talk Brand Strategy!

A Riff on Strategy...What's Your Take?

7 Common Strategy Mistakes...

6 Pricing Strategies to Consider

My notebook runneth over!

36.4% of people say: they don't know their market...

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

What Do You Need to Know to Price More Effectively?

🥳🎆🕛 Happy New Year!