Happy New Year!!

Hey!

Happy New Year!

I’ll keep this week short and sweet.

I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year.

But this morning, I’m going to point my attention to the themes for the year ahead:

• Growth

• Profitability

• Opportunity

How are we going to get there?

• Strategy:

  • Targeting: Who is our customer?

  • Positioning: Why us?

• Branding/Marketing:

  • Diagnosis

  • Strategy

  • Tactics

3 questions for you:

• Where are you going to put your attention in 2024?

• What do you need to know?

• What actions are you going to take?

You can join me on Wednesday at 1 PM Eastern to get 2024 off to a hot start.

You can also jump into the strategy and marketing Slack Channel I’ve set up and have slowly been expanding to throw down your thoughts on those 3 questions.

Once again, Happy New Year…and see you in 2024.

Dave