Dave Wakeman's Business of Value

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What Stops You From Charging the Right Price?
Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of…
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Dave Wakeman
My Greatest Marketing Mistake...
Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is…
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Dave Wakeman
Pricing Lessons From "The Boss"!
Hey! This week’s post was something I wrote up on Friday and shared it earlier on my website, but I’m going to share it again here because pricing is…
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Dave Wakeman
Yo! Teach... Or, Can You Call Me, "Professor Dave?"
Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management…Thanks for reading Dave Wakeman's Business of…
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Dave Wakeman
Some Notes From My Brand Management Class...
Next best thing to being there?
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Dave Wakeman
WTF?! Cirque du Soleil and Reinvention
Late in August, I’ll teach my brand management class for executive MBA students. On Sunday, The New York Times printed an article about Cirque du Soliel…
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Dave Wakeman
5 Lessons We Can Learn From the Marketing of the Barbie Movie...
I see a lot of stuff about the lessons we can learn from the marketing of the new Barbie movie. (BTW, it was a lot of fun.) I think folks might get the…
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Dave Wakeman
Dave Wakeman's Business of Value
A weekly strategy email with ideas and actions to help you and your business get ahead.
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