Dave Wakeman's Business of Value

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Hey! I’m a bit off my game today. So I will share this post on discounts that I put together earlier in the week. Let me know what you think. Dave Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies
Dave Wakeman
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I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well. Then, someone sent me a copy…
Dave Wakeman
What does @target's guidance on profits due to an inventory glut teach us about today's economy? Here are a few ideas. #marketing #strategy #pricing…
Dave Wakeman
Strategy occurs at 3 levels: the corporate level, the brand level, and the marketing level. #marketing #strategy #tweet100 
Dave Wakeman
Hey! Last week, I gave you some of my notes on strategy and that seemed to be a hit with folks. In that vein, I figured I’d do the same for how I think…
Dave Wakeman
Hi- I had a Zoom chat with a colleague that I’d see at a lot of conferences in the before times. She’s trying to make her team act more strategically…
Dave Wakeman
Hey! I’m going to be on Giles Edward’s podcast in a few weeks and I’ve mentioned that I am a fan of Roger L. Martin’s new book, A New Way to Think. One…
Dave Wakeman
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Hey y’all! I’m back and it is like I never left for a month or so…or something. Why was I away? Some of you may know, but I had some complications from…
Dave Wakeman
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Dave Wakeman's Business of Value

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