My notebook runneth over!
Hi-
I’m late with the note this morning because I am tired from my trip to Seattle.
Don’t worry, I was there to see Eddie Vedder.
So…mission accomplished.
Anyway, a few thoughts I made in my notebook while I was away.
When I meet marketers in specific verticals, they talk about being a “conference marketer” or “arts marketer” or a “b2b marketer”…the emphasis on the vertical. The emphasis needs to be on the job of marketing first.
There is freedom in your frameworks. Having constraints enables you to find creative options.
The wider you can pull your ideas from the better. Too often, folks limit their ideas from a small source of areas like a vertical or one specific area of focus. Get wider.
Top-level brand awareness is something we all should focus on more unless we are in a really narrow vertical, but even then, does everyone know you?
Much of the conversation around digital sales and sales activation misses the point that your biggest opportunity is often casual buyers and to reach them you need to focus more on the top of the funnel.
Strategy is a process of simplification and elimination.
Innovation can happen in the simplest ways by being willing to use the tools around you.
A double upgrade…winning!
Why don’t arts and culture institutions spend as much time thinking about their brand as other comparable world class organizations?
I’ll be back with a more normal note next week, but enjoy my photos.
BTW, still running the price survey!