Dave Wakeman's Business of Value
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2 Peaks: Ticketmaster and UX + Branding by The Royal Opera...
Hi- I’m doing some planning and have been going through some of the stuff I’ve written in other outlets. Today, I’ll share two pieces: One on…
Jun 4
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Dave Wakeman
1
May 2023
2 Case Studies This Week
Hey! Thank you for reading Dave Wakeman's Business of Value. This post is public so feel free to share it. I wrote up two case studies this week from…
May 28
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Dave Wakeman
1
7 Strategy Questions to Guide Your Strategic Thinking!
Hey! Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… These are the kinds of questions we cover…
May 21
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Dave Wakeman
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Are You Targeting Correctly?
Hey! More importantly, are you targeting them with the right message?Thanks for reading Dave Wakeman's Business of Value! Subscribe for free to receive…
May 14
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Dave Wakeman
1
April 2023
What do you need to know about "Price Framing"?
Hi! I read this piece in the NY Times today about comparison shopping for college students.Thanks for reading Dave Wakeman's Business of Value…
Apr 30
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Dave Wakeman
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2 Ideas I was working on this week...
Two quick ideas that I’ve been playing with this week. What do you make of them? Dave Thanks for reading Dave Wakeman's Business of Value! Subscribe for…
Apr 23
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Dave Wakeman
2
The Doom Loop of Discounting
I’ve been working to codify some of the ideas and explanations I have lately. Why?Thanks for reading Dave Wakeman's Business of Value! Subscribe for…
Apr 16
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Dave Wakeman
2
A Better Way to Think About Innovation
Innovation is a constant process of insights, creativity, and action. You need this now more than ever. Follow along as I teach you how to apply this…
Apr 9
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Dave Wakeman
March 2023
Question: When Should You Compete on Price?
Is it ever the right thing to compete on price? #marketing #strategy #pricing
Mar 26
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Dave Wakeman
12 Ideas I've Been Thinking On...
I've been noodling on the core ideas of this note: #strategy #branding and change. Here are 12 ideas I've been writing notes about.
Mar 19
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Dave Wakeman
1
Uncertainty Demands Strategy!
The business environment has always been VUCA. With the failure of SVB, it is a good time to revisit what you can do to think about #strategy during…
Mar 12
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Dave Wakeman
February 2023
💄Glossier: Now at Sephora! Let's Talk Brand Strategy!
Glossier distributing in Sephora shows us a few lessons in #branding and #strategy this morning. #marketing #pricing
Feb 26
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Dave Wakeman
1
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