Dave Wakeman's Business of Value

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2 Pieces I Wrote Recently...
Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark…
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Dave Wakeman
5 Strategy Ideas Still On My Mind...
Hi- I mentioned the folks at Yellow Armadillo last week. Thanks for reading Dave Wakeman's Business of Value! Subscribe for free to receive new posts…
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Dave Wakeman
5 Ideas For You From My Appearance On "The Canadian SME" Podcast
Hey! I’m a fan of Canada. They have a nice healthcare system. The people are nice. I’ve got family there. So when the Canadian SME magazine asked me to…
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Dave Wakeman
October 2023
September 2023
What Keeps You From Setting the Right Price?
Ha! I pressed send in the process of scheduling this week’s note…so enjoy it again in case you missed it. Let me ask you a question about pricing this…
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Dave Wakeman
What Stops You From Charging the Right Price?
Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of…
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Dave Wakeman
My Greatest Marketing Mistake...
Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is…
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Dave Wakeman
August 2023
Pricing Lessons From "The Boss"!
Hey! This week’s post was something I wrote up on Friday and shared it earlier on my website, but I’m going to share it again here because pricing is…
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Dave Wakeman
Yo! Teach... Or, Can You Call Me, "Professor Dave?"
Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management…Thanks for reading Dave Wakeman's Business of…
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Dave Wakeman
Some Notes From My Brand Management Class...
Next best thing to being there?
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Dave Wakeman
July 2023
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