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2 Pieces I Wrote Recently...
Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark…
Nov 26
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Dave Wakeman
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2 Pieces I Wrote Recently...
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5 Strategy Ideas Still On My Mind...
Hi- I mentioned the folks at Yellow Armadillo last week. Thanks for reading Dave Wakeman's Business of Value! Subscribe for free to receive new posts…
Nov 12
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Dave Wakeman
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5 Strategy Ideas Still On My Mind...
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5 Ideas For You From My Appearance On "The Canadian SME" Podcast
Hey! I’m a fan of Canada. They have a nice healthcare system. The people are nice. I’ve got family there. So when the Canadian SME magazine asked me to…
Nov 5
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Dave Wakeman
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5 Ideas For You From My Appearance On "The Canadian SME" Podcast
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October 2023
Mark Ritson says, "American Marketing is Off the Boil". Is He Right?
The latest episode of “The Uncensored CMO” had me thinking for a few days. It was another conversation between Jon Evans and Mark Ritson. Early in the…
Oct 29
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Dave Wakeman
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Mark Ritson says, "American Marketing is Off the Boil". Is He Right?
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The Questions That Drive Me To Think...
Hi- I just started reading The Big Con a book on the global consulting industry. Thanks for reading Dave Wakeman's Business of Value! Subscribe for free…
Oct 8
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Dave Wakeman
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The Questions That Drive Me To Think...
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September 2023
What Keeps You From Setting the Right Price?
Ha! I pressed send in the process of scheduling this week’s note…so enjoy it again in case you missed it. Let me ask you a question about pricing this…
Sep 17
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Dave Wakeman
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What Keeps You From Setting the Right Price?
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What Stops You From Charging the Right Price?
Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of…
Sep 15
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Dave Wakeman
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What Stops You From Charging the Right Price?
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My Greatest Marketing Mistake...
Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is…
Sep 10
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Dave Wakeman
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My Greatest Marketing Mistake...
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August 2023
Pricing Lessons From "The Boss"!
Hey! This week’s post was something I wrote up on Friday and shared it earlier on my website, but I’m going to share it again here because pricing is…
Aug 27
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Dave Wakeman
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Pricing Lessons From "The Boss"!
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Yo! Teach... Or, Can You Call Me, "Professor Dave?"
Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management…Thanks for reading Dave Wakeman's Business of…
Aug 20
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Dave Wakeman
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Yo! Teach... Or, Can You Call Me, "Professor Dave?"
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Some Notes From My Brand Management Class...
Next best thing to being there?
Aug 6
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Dave Wakeman
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Some Notes From My Brand Management Class...
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July 2023
WTF?! Cirque du Soleil and Reinvention
Late in August, I’ll teach my brand management class for executive MBA students. On Sunday, The New York Times printed an article about Cirque du Soliel…
Jul 30
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Dave Wakeman
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WTF?! Cirque du Soleil and Reinvention
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