21 Ways to Help Your Business Grow...
Hey!
As I’ve been hiding away in my lab, I’ve been thinking about new ways to deliver value to you.
I’ve been playing around with two new program ideas.
The one I’m going to share today is an outline with some bullets about ways to help your business grow.
At the end, hit reply and let me know what works and what doesn’t.
Let me share my ideas.
1. Define success: “If you don’t know where you are going, any road will get you there.” That’s Lewis Carroll. That’s strategy in business.
2. Know your target: You can’t be for everyone. No one can. You have to make choices. This is the first one.
3. Why Us? In a world full of options, why are you the one that folks should be picking?
4. Know the resources you need: One big cause of failure, starting out with a resource deficiency. Especially when it is coupled with a belief that “we will make it work.” You need to be realistic about what you do and don’t need.
5. What actions will you take? No action. No strategy.
6. Price the right way: Pricing has 3 Ps—The Process/The Price/The Promotion. Use all three to set yourself up for success.
7. Know your market: Don’t go into the market winging it. Do some research. Even if it is all secondary.
8. Market consistently: Show up, again and again. Your message takes time to seep in.
9. Product/Market fit: Are you selling something that people want and need and will buy?
10. Distribution in the right places: Are you selling where people are buying?
11. Know YOUR numbers: Measure what matters for YOU.
12. Track touchpoints: You want to know how often people hear from you. You should also recognize that these touchpoints start earlier than you think, go on longer than you imagine, and the small stuff often means more than the big stuff.
13. Long & Short: Mix the branding and the sales activation. It isn’t one or the other, but both.
14. Hidden levers of value: Your business is about delivering value. Do you know the different ways that value can come through for your clients?
15. What are the alternatives? Who is the competition? Never forget the status quo.
16. Review/Reset/Restart: Act. Learn. Improve. Go again.
17. Challenge your assumptions: Don’t just fall back on assumptions and the way things have always been done.
18. Coach/Contract/Co-Work: When you need partners, get them.
19. Avoid “strategy nonsense”: These are all the things that aren’t strategy like planning.
20. Avoid common traps: Things like “everyone is doing it” and let’s just keep adding new ideas.
21. Think Different/Act Different/Be Different: Says it all. If you are small, you have to do things your own way.
What do you think?
Hit reply and tell me what you’d like to learn more about.
Hit reply and tell me how you’d like to learn these ideas.
Hit reply and tell me what I’m missing.
DW