Hey! In the world of marketing, there are four distinct orientations that your business can take: Sales Orientation: meaning you make something and look for folks to sell to. Product Orientation: meaning R&D drives your business. Advertising Orientation: meaning you don’t care about anything but getting your communications out into the world.
Your Road Forward: Market Orientation
Your Road Forward: Market Orientation
Your Road Forward: Market Orientation
Hey! In the world of marketing, there are four distinct orientations that your business can take: Sales Orientation: meaning you make something and look for folks to sell to. Product Orientation: meaning R&D drives your business. Advertising Orientation: meaning you don’t care about anything but getting your communications out into the world.