Hey- I’m still on vacation…so I’m digging into the archives again this week to share something I put together about discounts and one of my favorite brands, Smythson. ————————————————————————————————— As I start the first one of these notes, I think it is important for me to lay down a few philosophical basics to begin our relationship with. Then I’m going to cover why Smythson’s 20% discount emails are so destructive to an iconic brand.
Vacation Edition: Smythson Shouldn't Discount!
Vacation Edition: Smythson Shouldn't…
Vacation Edition: Smythson Shouldn't Discount!
Hey- I’m still on vacation…so I’m digging into the archives again this week to share something I put together about discounts and one of my favorite brands, Smythson. ————————————————————————————————— As I start the first one of these notes, I think it is important for me to lay down a few philosophical basics to begin our relationship with. Then I’m going to cover why Smythson’s 20% discount emails are so destructive to an iconic brand.