Hey! Last week, I gave you some of my notes on strategy and that seemed to be a hit with folks. In that vein, I figured I’d do the same for how I think about branding. So here are some of my guideposts for brand thinking. Diagnosis is key: You need to spend time figuring out the right question to ask. You also need to get an understanding for what the market wants. But you need to find out who you are by looking at your past, your founders, and the ideas that express who you are.
7 Guide Posts for Brand Thinking...
7 Guide Posts for Brand Thinking...
7 Guide Posts for Brand Thinking...
Hey! Last week, I gave you some of my notes on strategy and that seemed to be a hit with folks. In that vein, I figured I’d do the same for how I think about branding. So here are some of my guideposts for brand thinking. Diagnosis is key: You need to spend time figuring out the right question to ask. You also need to get an understanding for what the market wants. But you need to find out who you are by looking at your past, your founders, and the ideas that express who you are.