⁉️ The Core Question of Strategy ⁉️

Do me a solid: take my 4-question NPS survey! (30 seconds or so!)

Fundamental Question: Why Do Some Succeed While Others Fail?

The Big Idea: You should think of strategy through that one question.

It will help you uncover the secrets of successful businesses. You will also see why causes businesses to fail.

Why It Matters: You want to come back to this question again and again because it refocuses you:

• Decisions made

• Opportunities missed

• Actions that led to the end result

Last week, we talked about the 3 ideas at the heart of strategy.

This week, we tackle strategy’s core question.

Put This to Work:

• Let’s look at the Gap’s struggles.

• Ticketmaster’s challenges with “Dynamic Pricing” and the Bruce Springsteen tour.

• The success of LaGuardia’s Terminal B rebuilding project.

What did you learn?

Would you have done something different?

The same?

Today’s Quote:

“Don’t just teach your children to read. Teach them to question what they read. Teach them to question everything.” — Comedian, George Carlin