"The Big Fundamental"

Do me a solid: take my 4-question NPS survey! (30 seconds or so!)

The Idea: The Fundamentals

I spend a good deal of time here talking about the fundamentals of growth and profits:

• Focus in strategy

• Brand building

• Pricing Power

The challenge for many people is spending the time doing the fundamentals well.

Why?

There are always so many new things to distract us and tear our attention away from what really matters:

• Providing value

• Sharing our value with more potential customers

• Improving the value we provide

The Fundamentals I look at consistently:

• What is my market?

• Why will they pick me?

• What codes do I use to show off my value consistently?

My challenge to you?

• Answer the question: “What are the fundamentals of my business?”

• Put it another way: “If I only had one thing I could do to provide value, what would it be?”

The Quote:

“Get the fundamentals down and the level of everything you do will rise.” — Michael Jordan